Objective
With the importance of family dinners at an all-time high, moms and dads need real food that delivers (no, not that kind of delivery). And they needed to know that Hungry Jack is their go-to brand for satisfying meal solutions.
Insight
Putting a satisfying meal on the table during the week is a daunting task, especially if you don’t spend your days browsing epicurious and pinning braised kale recipes.
Execution
Brought to life in a loose, natural and unintimidating way, we created relateable stories around the idea that simple things are the most satisfying. We focused on fueling mom’s confidence to make a satisfying meal that will deliver on the appreciation she desires.