Objective
Fish oil and omega-3 supplement users believe strongly in the heart health benefits of omega-3’s, but many struggle to keep taking them. Propelling MegaRed Krill Oil as the dominant Omega-3 brand and the leading heart health supplement, we needed to remind them why they should take care of their heart the best way they can.
Insight
Your heartbeat is the most fundamental sign of life. Its rhythm and pace say so much. But what drives you to take care of it? What does your heart truly beat for?
Execution
Knowing that we each have our own personal reasons for wanting to take care of our hearts the best way we can, we developed this idea to identify those emotional triggers that move us to take that step. Pairing these triggers with the actual audio of a heartbeat combines the physical and emotional power of why you should use the best products and solutions to support it.
we partnered with MRY to develop an online series of inspiring stories of promise, passion, and making dreams come true by asking our consumers what their hearts beat for.
From this campaign and positioning idea,
we partnered with MRY to develop an online series of inspiring stories of promise, passion, and making dreams come true by asking our consumers what their hearts beat for.
With the help of Sensum technology,
we were able to show in real-time what our consumers’ hearts beat for and the passions that drive them
With the help of Sensum technology
we were able to show in real-time what our consumers’ hearts beat for and the passions that drive them