Objective
Claim Airborne’s spot as the immune system experts and regain relevance for the brand.
Insight
It’s an overlooked fact that while you’re plucking your nose hairs, your immune system is a freakin’ awesome fighting machine kicking ass inside your body. It fights to protect you each & every day, and you never even think about it.
Execution
We figured it was time to throw those little ninjas some immune love. We created the Fighter in You campaign to get the message out there in a fun way that was consistent with Airborne’s quirky, crafted heritage.
The fighters became the voice of the brand online, in social & in store
