Claim Airborne’s spot as the immune system experts and regain relevance for the brand.
It’s an overlooked fact that while you’re plucking your nose hairs, your immune system is a freakin’ awesome fighting machine kicking ass inside your body. It fights to protect you each & every day, and you never even think about it.
We figured it was time to throw those little ninjas some immune love. We created the Fighter in You campaign to get the message out there in a fun way that was consistent with Airborne’s quirky, crafted heritage.