Objective
MegaRed Omega-3 Krill Oil is an effective alternative from fish oil to get the heart healthy omega-3’s you are looking for.
Insight
Keeping up with a fish oil supplement regimen for a healthy heart is not easy. Specially given the unpleasant fishy smell and aftertaste. That unpleasantness is a huge barrier to compliance for this important heart supplement.
Execution
To prove it, we created the Ditch The Fish Taste Challenge to convince fish oil users to switch to MegaRed. With a free sample, we knew that once consumers held that little red pill in their hands and gave it a sniff, they’d be hooked.