Why wait for summer? Why stop at highlights? Who says blondes get to have all the fun? It’s time to lighten up, whenever, wherever, with Sun In. For fashion. For the fun of it.


Inexpensive, natural and easy to use, Sun In showed huge potential to resonate with DIY, fashion-forward, hair-experimenting millennials, expanding the usage occasions from just Summer to 365 days a year. We gave beauty enthusiasts a peek at what the new Sun In could look like.


Creating a range of assets from How To’s to Look Books, inspiration for usage and versatility of the product with GIFs, carousels, and still posts in our media mix.