Objective
Challenge women to try Digestive Advantage for two weeks, the amount of time it takes to work properly and actually see results, or their money back.
Insight
Women who experience frequent digestive upsets feel that their issues prevent them from fully participating in life. Perhaps the greatest thing Digestive Advantage® has to offer is empowerment and control. We want to put the power back in the hands of our audience.
Execution
We created a challenge with the benefit right in the name and a relatable character with charm and confidence. Expressed in a playful narrative that’s unique and ownable, we developed a clever and elegant way to talk about digestive issues without the usual yuck factor.
we were able to address a variety of complex and not so pleasant messages in a way that was engaging and even aspirational.
Using Lizzie & our animated campaign,
we were able to address a variety of complex and not so pleasant messages in a way that was engaging and even aspirational.